Masha is an energetic three-year-old who can’t seem to keep herself out of trouble. Bear is a warm, fatherly figure that does his best to guide his friend and keep her from harm, often ending up the unintended victim of her misadventures.

BabyRiki characters are toys that have come to life in a children's bedroom. They explore and discover their world, making friends and learning new things along the way. Storylines are simple and related to familiar things for this age group, such as eating, activities, playing, sleeping and other daily routines.

Mom, Dad and... five puppies. The Barboskins are like people. Dad spends his free time at the computer, his daughters are fond of fashion and listen to Jeanne Pussy, and his sons play football and dream of a Nobel Prize.